About Us

Liz Schwan brings a unique blend of compassionate guidance and forward thinking to the senior care industry. After a successful career as a senior executive in entertainment and technology, Liz has made a purposeful shift to senior placement services, driven by a deep personal calling to help families navigate the often overwhelming process of finding the right assisted living or memory care community.

With decades of experience in partnerships, and strategic planning, Liz now applies those same skills to advocate for seniors and their families as a Certified Senior Advisor (CSA). From understanding individual health and lifestyle needs to evaluating financial considerations and unique qualities of each senior care community, Liz offers families a thoughtful, well-informed personalized approach to each client’s unique situation.

Liz knows the importance of trust, transparency, and results. These qualities now define her approach to senior placement—offering clear guidance, vetted options, and hands-on support every step of the way.

When not working with families, Liz spends time visiting and evaluating residential care communities, meeting with staff, and reviewing licensing and safety records to ensure every recommendation is informed, up-to-date, and aligned with your family’s goals. With Liz as your Senior Care Advisor, you can feel confident that you’re not making this journey alone—you have a knowledgeable, experienced advocate by your side.